While retailers have their presence on social networking sites managed for customer interactivity, most of them haven’t used social networking for ecommerce. That is why it has been quite a common opinion that social media is a just a fad for businesses. 1-800-Flowers have dispelled this misconception.  Social media optimization is becoming more than the method of brand awareness increase. The combination of online store and social networking is no longer a fancy. This is what we all... [More]

There’s a ton of talk that the authorities of many respectable newspapers are about to implement the ideas to make their online news paid. It makes no surprise actually when analyzing the state of today’s publishing industry. According to the words of Financial Times editor-in-chief, Lionel Barber, Internet users will have to pay for the access to the news online in 2010. Public opinion does matter so it is quite hard to imagine that people will feel comfortable of paying for somet... [More]

Sports websites are intended not only to entertain and inform their visitors but also to extract benefits from people’s passion for sports. In this post I would like to outline one of the sports websites on the model of nascar.com and submit for your consideration the chart of most popular US sports websites.  NASCAR is a business venture that governs various auto racing events. NASCAR sanctions the three largest racing series: the Sprint Cup, Nationwide Series and the Camping... [More]

On our CORE blog I will keep on analyzing the ecommerce impact on various industries and online business landscapes. So it is evident that I can’t miss the opportunity to speak of mobile phone web-sites due to the huge influence mobile technologies has on our lifestyles. In accordance with Lightspeed Research of how consumers use their mobile phones, browsing the Web is the most popular daily activity naturally after voice calls and texting. Internet is obviously the best place to ... [More]

Extensive knowledge about ecommerce and reliable ecommerce software together are the imperatives for profitable online business. Choosing a reliable and easy to use content management system is a milestone for successful online business start-up.       CORE CMS from Itransition has been developed with non-technical users in mind that is why our CORE CMS is extremely easy to use. With CORE CMS you can set up and run any type of a website: from a promotional m... [More]

From ecommerce perspective, game industry is probably one of the most successful ones. According to the Future Ads recent study 61% of online gamers are spending more time playing games online this year comparing to 2008. This tendency unsurprisingly has its roots in global recession. In this economic downturn all industries are looking forward to migrating to more effective, cheaper and consumer-friendly online business landscapes. Future Ads survey proves this tendency: in 200... [More]

In this fierce competition in ecommerce market e-retailers have to be flexible enough to stay afloat. Up-selling and cross-selling are one of the most powerful marketing techniques that can help boost your sales volume. Of course, it will not help you see your sales sky-rocket incredibly but at least it will help you market your e-shop’s products in a more effective way. Up-selling is the marketing technique when you recommend adding features or warranties that relate to the p... [More]

We are happy to announce that our CORE Framework web-site is now LIVE! The website is now active and we are finally ready to share all our happenings with you. And you are now able to learn how CORE Framework will help you reach the pinnacle of success for your online business and order CORE Framework solution!  CORE Framework from Itransition represents a result of a decade long experience of developing custom websites, content management systems and enterprise portals. Our so... [More]

According to the ZenithOptimedia study Internet will remain the only growing advertising media in 2009. The spending on TV advertising is predicted to drop by 7% and advertising in newspapers and magazines is foretold to be down 15% and 17% accordingly. Concerning the forecasts for online advertising in Russia, Internet marketing is also feeling better. In compliance with the most optimistic forecasts the growth of online advertising in Russia may reach the point of growth by 12%. ... [More]

One of the main factors that still prevent millions of potential online customers from shifting their shopping preferences into the Internet is the devotion to traditional payment habits. Then, there is a kind of a common misconception that Internet is not a safe place where one can do shopping and make purchases.    In accordance with the Webcredible survey online customers are looking not only for price when thinking of online shopping at this or that online store. ... [More]