Improving your customers use experience you automatically improve relationships with them. On the contrary, if your customers are frustrated by the online shopping experience they get when shopping through your online store, they are more likely to turn to your competitors.

In compliance with the recent PayPal survey 45% of online shoppers in the US abandoned online shopping carts many times just within 3 weeks. The average cost of abandoned goods on those shopping carts made up nearly $110.

Far not all online stores indicate the final cost for the product and don’t include the shipping costs on the product page. This is believed to be the main reason for potential online customers to reject the further purchasing. Moreover, a half of online shoppers (according to the same survey) considered high shipping charges a very important reason to quit a shopping cart.   

Then, the customers’ devotion to the traditional payment habits and apprehension related to online payment risks also negatively influence customers’ decisions. 
Here I would like to submit a chart of the most common reasons for online shoppers to abandon a shopping cart.

Online merchants who are not flexible enough to lure customers to their online stores and who don’t try to bring back the abandoners are losing their potential audience and hundreds of dollars. Customer return rate is a factor of primary importance. Indulging your customers with free shipping, discounts and coupons, all told being more flexible from marketing perspective is extremly important in this harsh economic climate.

There’s a post on our blog where new ecommerce merchants can learn some useful shopping cart tips about how to hold potential customers and bring more convenience to their online shopping experience.   

Buying our CORE Framework ecommerce solution you’re guaranteed to obtain complete support when establishing your own online business. Not only you will obtain a high-quality online store at very affordable costs but you may be also provided with a complete range of services starting from online storefront design to complete Search Engine Marketing support.