No matter what are the reasons for the recent robust growth of interest in social media among marketers, this growth is just evident. The study “How Marketers are Using Social Media to Grow their Business” proves this phenomena. 

88% of marketers admit to use social networks for marketing purposes and 72% of them started using it few months ago and less. Blogs and social networks are the places where marketers dwell tracking more customers. Twitter, blogs, LinkedIn and Facebook (in that order) are the most popular four social media resources used by marketers.

As it has already been said, the vast majority of those using social networking are beginners. Newbie spend nearly from 2 to 5 hours per week working with social media. Those having experience of some months spend nearly 10 hours and more weekly. Experienced players (nearly 10% of participants) dedicate more than 20 hours each week to social networking resources.    

80% of all marketer state that the efforts put into social media marketing helped them to generate brand-awareness for their online business. Still, the main purpose of social media use is to build new partnerships.

The traffic improvement is probably the brightest indicator of how successful your work with social networks is. At least two in three participants state the increase in traffic with as little as 6 hours devoted to social media marketing weekly. It means that you need only 6 per week to give a robust increase of traffic to your web-site. Still, if you spend more hours at social community web-sites, the results will be much more impressive.

The rise of search engine results is considered to be the major benefit of social media marketing.

The advantage marketers really appreciate in social media marketing is that it reduces expenses on advertising during these hard times. Participants strongly agree that marketing costs fell significantly with the media marketing use. This is great option to grow your presence on the web, especially if you feel short in budget.   

Buying our CORE Framework online ecommerce solution you’re guaranteed a complete social media optimization support to help expand your online presence without excessive spending on marketing policy. Please, feel free to contact our SMO team to discuss the details of our further partnership.