There’s no contesting the fact that search is a milestone for any Internet marketing campaign. Nearly 90% of Internet users start their surfing over the Web from search engines. With that said, search engine optimization was admitted to be the most effective and affordable approach used by marketers.

According to the Forbes research nearly 50% of marketers working with marketing budgets less that one million dollars concern SEO to be the best IM technique to generate conversions online. More than a half of their “wealthier” colleagues with budgets over one million dollars strongly agreed.     

E-mail marketing and e-newsletter distribution followed by pay-per-click advertising were proved to be the next most effective conversion techniques. 

However, two thirds of respondents devote less than 25% of their marketing budgets to online marketing activities. But as the situation on markets is becoming more predictable (basically it’s caused by the anticipation of the end of recession), marketers are believed to spend more on viral marketing, SEO and PPC in the future.

By the way, the majority of Internet users’ (nearly 80% according to the GfK Roper research) claim to be irritated by pop-ups and banner ads on web-sites but they are much more loyal to pay ads in search engine results.

Obtaining a prominent listing on the major search engines is not accidental:  there’s a specified set of Internet marketing services that can help improve rankings for your website.

Buying our custom CORE Framework Ecommerce solution you are guaranteed to achieve complete Internet Marketing support for your newly launched ecommerce web-site. We implement only ethical and time-tested IM tactics that will boost your brand-awareness, deliver high-quality traffic to your web-site and remarkably improve its rankings.