Sports websites are intended not only to entertain and inform their visitors but also to extract benefits from people’s passion for sports. In this post I would like to outline one of the sports websites on the model of nascar.com and submit for your consideration the chart of most popular US sports websites. 

NASCAR is a business venture that governs various auto racing events. NASCAR sanctions the three largest racing series: the Sprint Cup, Nationwide Series and the Camping World Truck Series. NASCAR is at the forefront of the most viewed professional sports in terms of television ratings in the US surpassed only by professional football. NASCAR broadcasts its races in over 150 countries and holds 17 of the top 20 attended single-day sporting events in the world. NASDAC fans purchase over $3 billion in annual licensed product sales. NASCAR fans are also proved to be the most brand-loyal in all of sports.

NASCAR online presence contributes significantly to its brand awareness, brand loyalty and sales, of course. On October 2000 the Time Warner Company acquired all of NASCAR’s interactive rights and the rights to the domain nascar.com. Since 2001 NASCAR.com is the official website for NASCAR Inc.    

Entering the website you may feel embarrassed a bit by the rich of information that you can’t embrace with first view. There are indeed tons of information and some advertising on the main page which actually doesn’t annoy and makes no obstacles to the needed content. On the website you can get an access to miscellaneous news, race dates and results, video and photos. You can also easily order the ticket for the event you want to visit. 

NASCAR.com also includes e-shop with ability to order directly from the website. Ordering process is simple and is not cluttered with annoying up-selling or cross-selling offers.  However, quality money-off offers make it very tempting for fans to make a purchase of an item with desired logo. “Shop by driver” and “Custom shop” are also great online shopping features available from NASCAR.com.  With custom shop you can design the product you’re about to obtain in your own preferred style.

Moreover, NASCAR, like other sports websites, also contains a social networking feature with chat, forums and blog features. Each member gets a profile and is capable of sharing photos and videos. Visitors also get the availability to play online games and participate in online competitions. All told, the website is full of high-quality informative content and applications to woo its visitors and elevate their satisfaction from navigation through the website.

Here's the chart of the most popular US Sports Websites compliled in accordance with the Hitwise data:

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